BLOGGING BIGTIME

"Fifty million U.S. Internet users, or about 30% of the U.S. Internet population, visited blog sites in the first quarter of 2005, according to a just-released report by comScore Networks, and co-sponsors Six Apart and Gawker Media.

Compared to the average Internet user, blog readers are significantly more likely to live in wealthier households and be younger, and have high-speed access.

Blogspot.com had 19 million unique visitors in the first quarter, up from 7.6 million last year. Blogspot.com now reaches more visitors than the NYTimes.com, USAToday.com and WashingPost.com, which is 'clear evidence that consumer-generated media can draw an audience on par with traditional online publishers,' according to the report."

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