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BLOGTEGRITY

There's a growing to-do in blogland about the integrity of blogs that go commercial, extrospection prompted by the Google purchase and Mountain Dew's unctuous Raging Cow campaign, as the business world discovers this amazing new blogging phenomenon, and now the blogosophers are pondering whether it's ethical to carry ads, blog blog blog. What's new, and what's the big deal. Commercial blogs will be instantly marked as sellouts of commensurately diminished integrity and, if apparent integrity was their strong point, they will be routed around or get dropped, just like lousy tv programs. It's the real world in here too. Bad taste, discernment, filet mignon, Cheetos, warts and all.