ANOTHER SIGN THAT THE END OF THE WORLD (AS I KNOW IT) IS NIGH

As the Japanese increasingly turn away from rice, the longtime staple of their diet, baker Koichi Fukumori believes he has found a solution to boost the heavily subsidised crop: turn it into bread.

"This is the only way to survive for rice farmers," Fukumori said.

"I grew up seeing farmers growing rice," he said. "I thought making bread out of rice would help them out."

"Bread is convenient," she said. "You can step into a bakery and choose whatever you want from a wide variety while rice is always the same white thing."

Source

No mention of brown rice at all...

Yet another sign of the ending world...